Alexander Ekiong Tan is the Vice President of Strategy and Global Sales at Ethernovia, where he shapes corporate strategy and leads global commercialization, partnerships, and market adoption of automotive Ethernet solutions for next-generation software defined vehicles and Physical AI systems.
- Semiconductor executive with over 25 years of experience developing and commercializing high-performance data infrastructure and has held leadership positions across Unites States and Europe.
- Former Vice President and General Manager of automotive Ethernet at NXP Semiconductors, where he built and scaled one of the industry’s leading automotive networking businesses supporting real-time sensor fusion and AI-driven vehicle architectures.
- Contributed to the architectural evolution of software-defined vehicles toward centralized AI compute platforms
- Led the introduction of automotive Ethernet solutions at Marvell Semiconductor and contributed to industry standards through the IEEE 802.1/3, MIPI Alliance, and the Automotive Serdes Alliance.
- Key contributor to early automotive camera connectivity technologies at Texas Instruments, enabling high speed data transport for advanced driver assistance and autonomous systems.
- Holds a BS in Physics from the University of Florida, a MS in Electrical and Computer engineering from the Georgia Institute of Technology, and an MBA from Emory University’s Guizueta College of Business